Fundraising event Priceline's Sisterhoodie campaign closes with over $809,000 raised!

In partnership with Priceline Ambassador Chrissie Swan and fashion designer Rebecca Thompson, and with a phenomenal effort in stores, this year’s Priceline Sisterhood Foundation fundraising campaign raised over $809,000 for the Priceline Sisterhood Foundation's four Charity Partners – Dementia Australia, Look Good Feel Better, PANDA, Raise Foundation and Motherless Daughters Australia!

The exclusive line of ‘Sisterhoodies’ were designed by Priceline Ambassador Chrissie Swan and her lifelong bestie, fashion designer Rebecca Thompson, which customers could win by rounding up their in-store transaction by $3.

Speaking of the campaign, Chrissie Swan said “Rebecca and I share a friendship that is emblematic of true sisterhood. We’ve been there for each other through thick and thin; we have each other’s backs. So, developing a hoodie range symbolic of that kinship has been a really moving experience. We’re extremely humbled to support the Priceline Sisterhood Foundation.”

Richard Vincent, Priceline Sisterhood Foundation Chairman, thanked Priceline customers, store teams and suppliers for their ongoing support of the Priceline Sisterhood Foundation.

“I’m incredibly proud our community was able to come together and raise over $809,000. Each dollar will go on to support Australian women and their families through our amazing Charity Partners.”