Fundraising event Priceline x VAMFF Beauty Runway

Priceline Pharmacy hosted Virgin Australia Melbourne Fashion Festival’s first Beauty Runway, where a stellar line up of Ita Buttrose (Patron of the Priceline Sisterhood Foundatiom), Chrissie Swan, Tanya Hennessy, Sarah Jane Adams, Olivia Rogers, Phuong Nguyen (Priceline Pharmacy Riverlink Franchise Partner), Izzy Huntington, Poh Ling Yeow, Emmylou MacCarthy and more strutted their stuff to raise awareness and funds for the Priceline Sisterhood Foundation.

50% of tickets sales were donated to the Priceline Sisterhood Foundation and over 100 news articles were published in print and online publications, providing great coverage for the Foundation.

A representative from each of the Priceline Sisterhood Foundation Charity Partners walked the Runway - Hannah Ma’asi from Raise Foundation, Natalie Ives from Dementia Australia, Kirsten Prins from Look Good Feel Better and Kate Collins from PANDA all strutted their stuff and were met with thunderous applause from the audience.